# Nosto: AI-powered personalization for eCommerce

> Nosto is an AI-powered personalization solution for the world's top eCommerce retailers: machine learning that builds a unique understanding of the customer base, in real time.

- Role: Lead UX Designer
- Timeframe: 2016 – 2020
- Focus: AI / ML products, eCommerce, Design systems

Lead designer for the machine-learning product line: segmentation and insights, onsite content personalization and split testing for retailers like Helly Hansen, Volcom, Expedia and Fjellsport.

## Outcomes

- Complete UI overhaul shipped on the new Nosto Design System
- Design system in production as a Vue-based private npm package
- Decisions backed by tracked metrics across launches

- **ML** products: segmentation, insights, personalization, A/B testing
- **VueDS** design system published as a private npm package
- **Global** clients: Helly Hansen, Volcom, Expedia, Fjellsport

## Segmentation and insights
_Predictive models, usable flows_

Lead designer for the cutting-edge products launched over several years: segmentation and insights, onsite content personalization and split testing for eCommerce.

Much of the work was designing flows for merchants building personalization campaigns in the Nosto admin — delivering a personalized experience for the end-user and more revenue for the merchant.

## The Nosto Design System
_Consistency at speed_

A complete redesign of the Nosto user interface shipped on the Nosto Design System — integrated into production, streamlining both design and deployment. The system is based on VueDS and published as a private npm package.

The design system made it significantly easier to deliver a consistent user experience with a faster development cycle.

## What this role taught

B2B2C eCommerce rewards an analytical approach: decisions backed by tracked metrics, while preserving the intuition for taste and vision. Design at Nosto was closely tied to every phase of product development.

https://pekkahartikainen.fi/work/nosto

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