Summary
Nosto is an AI-powered personalization solution for the world's top eCommerce retailers. Leveraging innovative and advanced machine learning, Nosto builds a unique understanding of the customer base. This enables incredibly powerful predictive capabilities in real time, delivering increased customer engagement and revenue growth.
Segmentation and Insights
At Nosto, I have been the Lead Designer for many cutting-edge products launched over the past few years, such as segmentation and insights, onsite content personalization, and split testing for eCommerce.
This often involves designing flows for merchants creating new personalization campaigns using the Nosto admin user interface to deliver a personalized user experience for the end-user and drive more revenue for the merchant.
Data-driven DesigneCommerce
Nosto Design System
We also implemented a complete redesign of the Nosto user interface using the Nosto Design System. The design system is integrated into production, significantly streamlining both the design process and deployment. The system is based on VueDS and published as a private NPM package.
The Nosto Design System made it significantly easier to deliver a consistent user experience with a faster development cycle.
Design SystemsScalabilityHighlights
At Nosto, I gained valuable B2B2C experience in eCommerce and adopted a more analytical approach to design, where decisions were backed up by tracking metrics while still preserving the intuition for good taste and vision. Design was highly valued at Nosto and was closely tied to all phases of product development.
Launches
Several successful products launched, including a complete UI overhaul and a new design system.
Clients
Global clients include household brands such as Helly Hansen, Volcom, Expedia and Fjellsport.
Leadership
Successfully leading projects with diverse, cross-functional teams across multiple locations.
Scaling
Shipping products for a global audience on time and improving them based on feedback.