Work / 04 · Nosto
AI-powered personalization for eCommerce
Nosto is an AI-powered personalization solution for the world's top eCommerce retailers: machine learning that builds a unique understanding of the customer base, in real time.
- Role
- Lead UX Designer
- Timeframe
- 2016 – 2020
- Focus
- AI / ML products · eCommerce · Design systems
Lead designer for the machine-learning product line: segmentation and insights, onsite content personalization and split testing for retailers like Helly Hansen, Volcom, Expedia and Fjellsport.
- Role
- Lead UX Designer
- Timeframe
- 2016 – 2020
- Focus
- AI / ML products · eCommerce · Design systems
Outcomes
- Complete UI overhaul shipped on the new Nosto Design System
- Design system in production as a Vue-based private npm package
- Decisions backed by tracked metrics across launches
01Predictive models, usable flows
Segmentation and insights
Lead designer for the cutting-edge products launched over several years: segmentation and insights, onsite content personalization and split testing for eCommerce.
Much of the work was designing flows for merchants building personalization campaigns in the Nosto admin — delivering a personalized experience for the end-user and more revenue for the merchant.
02Consistency at speed
The Nosto Design System
A complete redesign of the Nosto user interface shipped on the Nosto Design System — integrated into production, streamlining both design and deployment. The system is based on VueDS and published as a private npm package.
The design system made it significantly easier to deliver a consistent user experience with a faster development cycle.
What this role taught
B2B2C eCommerce rewards an analytical approach: decisions backed by tracked metrics, while preserving the intuition for taste and vision. Design at Nosto was closely tied to every phase of product development.