Summary
Public procurement refers to the procurement of goods and services on behalf of a public authority, such as a government agency. I was the design lead and search-engine UI designer for a public procurement startup.
Search Engine for Tenders
Oppex was the world's largest search engine for public tenders, covering over 1.5 million notices annually. I led the redesign of the platform with a multi-talented team of marketers, engineers, and designers.
The redesign was launched five months after the design phase began. Delivering the new user experience required both organizational and digital design. Collaboration and connecting the teams were key to the successful redesign.
Visual DesignUI DesignLeadership
Website for Oppex
In addition to product design, I created the marketing website and related materials for Oppex, shooting some of the materials myself and organizing photoshoots for the rest.
In a startup environment, roles often expand to cover all necessary areas, and I am accustomed to putting my head down and doing whatever is needed to get the job done.
MarketingProductionHighlights
At Oppex, I had the amazing opportunity to design a service from the ground up with a new tech stack and talented engineers. I gained valuable experience in scaling design operations and coordinating them with product strategy and execution, as well as learning how essential it is to find the right balance between product development and market response.
Launches
Completely redesigned the user experience to exceed industry standards, utilizing a new tech stack.
Full Stack
Led the design operations in both product and marketing, setting higher standards for the team.
Leadership
Coached, educated, and led the team, building design operations from the ground up.
Go-to-Market
Gained insights into the importance of velocity, product-market fit, and go-to-market strategies.