Work / 01 · Unity
Reporting and payments for a global ad platform
Unity is the world's leading platform for creating and operating interactive, real-time 3D content. Listed on Nasdaq with thousands of employees and a global presence.
- Role
- Lead Designer · Interim Product Manager
- Timeframe
- 2022 –
- Focus
- Data visualization · Adtech · Design systems
Lead design for core projects in Unity's SaaS for advertisers and game studios — from requirement mapping and user testing to global launch, together with developers and product managers.
- Role
- Lead Designer · Interim Product Manager
- Timeframe
- 2022 –
- Focus
- Data visualization · Adtech · Design systems
Outcomes
- Multi-million-dollar licensing costs saved by the new reporting
- Payment funnel drop-off improved by double digits
- First team at Unity to ship the new design system in production
01Making data visible
Insightful Reporting
Unity's advertising solutions run ad campaigns for mobile apps and games, reaching millions of users every day across other apps and games. Clients include studios such as Supercell, Rovio, King and EA.
The client-facing reporting tools were redesigned from the ground up to give customers real-time insight into user acquisition — with interim product management of the project included.
The new reporting saved multi-million-dollar licensing costs, delivered an integrated user experience and received excellent feedback from users.
I also built an AI-based tool that lets users query the reporting data with natural-language prompts.
02Where design meets revenue
The payment funnel
The payment funnel for Unity Dashboard was redesigned with multiple payment methods, resulting in record-breaking user-acquisition conversions — drop-off improved by double digits.
The campaign creation process for new users was also redesigned, cutting funnel drop-off significantly and making it scalable for future campaign types.
The payment team was the first at Unity to fully implement the new Cloud Foundation Design System in production.
What this role taught
The scale of operations at Unity is vast: shipping means considering many stakeholders at once. A top-notch design team pushes the craft, and the approach to design keeps getting more analytical.