Product Design Leader

I help organizations create the right products for the right segments by conducting research, defining problems, creating roadmaps, and delivering exceptional user experiences with the product team. In my work, I foster cross-disciplinary collaboration and ensure all voices are heard. Using methods like prototyping, validation, and customer feedback, I help teams achieve results quickly and choose the right direction. My ultimate goal is to help organizations create meaningful products with excellent user experiences.

Building a product design organization is a significant challenge, but one I'm deeply passionate about. Establishing design as a strategic driver of business success is key to helping great product organizations thrive. I support this by assembling skilled, diverse teams, fostering a collaborative culture, and setting clear roles, career paths, and scalable processes such as design systems. I also work to embed design thinking across teams and champion design's value at the executive level, empowering designers and driving innovation.

When recruiting and scaling, I believe product organizations should focus on attracting top talent and building structures that support growth. Attracting exceptional people means being willing to challenge your own processes and giving them the space to work their magic. As teams scale, I guide the evolution of team structures, refine processes, and help invest in the right tools and training. My approach ensures that growth is balanced with maintaining quality, culture, collaboration, and innovation.

A great R&D process starts with getting the basics right: conducting research to understand user needs and market opportunities, followed by prototyping and testing multiple concepts with users. The goal is to create user-centered products that align with business objectives, using flexible, iterative processes to ensure impactful outcomes. I have years of experience shipping digital products across various industries and can significantly improve a team's velocity while keeping morale high.