Summary
IIt was a perfect storm. Young, ambitious individuals starting an agency in the middle of a recession, before the startup boom, and growing it into a contender with over 1M in annual turnover. We created ground-breaking campaigns and branding ahead of their time, during an era when social media and virality were just beginning to take shape.
Making Helsinki Bolder
As CEO, I was responsible for strategy, sales, hiring, and leading the team. Our headcount peaked at 10-12 people, and our biggest client was ING with their brand-new Kluuvi shopping mall development project.
We not only created brands for our clients but also built a community around the company, which became a phenomenon in itself. We championed the entrepreneurial spirit and the importance of taking risks.
Highlights
I joined Bolder Helsinki shortly after it was founded and became CEO soon after. During my tenure, the company grew from a small startup into a creative agency employing over ten full-time professionals across various disciplines. Together with the partners, we bootstrapped the company and transformed it into a profitable business with over €1M in annual turnover – and built a community around it filled with lasting memories.
Entrepreneur
Being responsible for sales and the monthly pipeline is the best teacher of accountability and hard work.
Team Leading
Hiring, mentoring, and leading a team of creative professionals with diverse backgrounds and skills.
Growth
Bootstrapping the company with partners to over €1M in annual turnover while remaining profitable.
Creativity
Producing campaigns and branding ahead of their time in a lean, profitable way for clients across various industries.